In 1999 Lucie Velez de Monchaux at Flores Suasuque founded the innovative program Cultivemos la Paz en Familia. This program, aimed at stopping domestic violence, has now helped the families of over 50,000 farm workers in Colombia. The floral industry offers one of the few opportunities for rural employment in Colombia. Almost two-thirds of the 100,000 flower farm workers are women. This program promotes stability in families and communities by training workers to resolve family and workplace conflicts in a non-violent way. While initially this conflict resolution program was offered only at Flores Suasuque, it has now been adopted by Asocoflores ( the Colombian Flower Exporter Association) and has been implemented at flower farms across Colombia.